PC AD Italia
There's a particular kind of conversation I find myself having more often lately. A client will look at me across the table or through the screen and say something like, "I keep waiting for someone to tell me it's okay to want this, because I really want this."
Permission. That's what they're asking for.
Permission to love what they love without apology. Permission to spend the money they've earned on something beautiful rather than something practical. Permission to prioritize how their home feels over how it looks to others. Permission to trust their own eye, their own instincts, their own definition of what makes a life well-lived.
I've been thinking about this a lot, how much of design work, of lifestyle work, of the work I do with clients is really just about giving permission. Permission to want more beauty. Permission to take up space. Permission to say no to what doesn't serve them and yes to what does, even if it defies convention.
We live in a culture that trains us to second-guess ourselves constantly. To look outside for validation before we trust what we already know to be true. To wait for an expert to confirm that our taste is refined enough, our choices sophisticated enough, our desires legitimate enough.
But here's what I've learned over more than a decade of working with clients who've built extraordinary careers and lives: taste isn't something you earn. It's something you already have. It just needs space to breathe.
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